Magazine Publishing is a good business to get into. However, the industry is quite cluttered these days in the sense that it is becoming more and more difficult to find a new formula that can beat the already existing titles. Add to that the pressure of competing against giants in the industry who have been around for so many years along with the new players who seem to have bottomless finances that they can afford to experiment with different titles before retaining the one that will bring them the highest return investment. That is how cutthroat it will be for someone who decides to join the foray.
Still, businessmen do not count out magazine publishing as a possible venture and no one can blame them. For one, who has not seen the hit series Ugly Betty? Watching it alone can convince you that running a magazine is a wonderful challenge. Yes, it is not all glamorous but there is money in it for the Mead family to be that rich. In the real world, some of the old magazine magnates have sold their shares but the point is someone else is buying it and it
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